The new Spanish-language streaming service will offer some free content, but mostly will serve as a digital destination for pay TV customers who want to watch shows and telenovelas on demand from the company’s networks including Univision, Galavision, and TeleFutura, execs said in a conference call. They also plan to produce programming for UVideos, with some for genre-specific broadband channels. Along with the new digital initiative, execs on Tuesday will talk up their just-announced joint venture with Disney to create an English-language news channel for Hispanic audiences. CEO Randy Falco says that Univision will urge advertisers to look across all of the company’s broadcast, cable, and digital platforms. The pitch, under the theme “Latinos Live Here,” is that Univision reaches about 20% of marketers’ target audiences with 73% of the Hispanic market. They’ll also note that the average age of its prime time audiences is 36 vs 51 for the major English language networks. About 94% of Univision viewers watch live broadcasts. Among the other announcements: Univision is beefing up its own news operations in Miami, New York, and Los Angeles. There’ll be a huge jump in sports programming on Univision Deportes. And Univision has signed a deal to broadcast the Latin Grammy Awards for the rest of the decade.
Here’s the company’s release about its initiatives and programming plans: (more…)