TBS Pacts With Will Arnett And Jason Bateman's Outfit For Branded Web Shorts

Will Arnett and Jason Bateman’s advertising and digital production company DumbDumb is behind the online talk show for Denny’s restaurants as well as campaigns for Orbit and Old Navy. They will produce up to six short-form comedy videos for TBS.com featuring sponsor integration and DumbDumb’s star power (Sarah Silverman, Amy Poehler, Will Forte and Kristen Bell have appeared in ads in the past) to push the video virally via Facebook, Twitter and YouTube among other platforms. (more…)

This article was printed from https://deadline.com/2012/05/will-arnett-jason-bateman-tbs-branded-comedy-online-videos-deal-270368/