And here’s the specialty box office… Congratulations Marvel’s The Avengers, you win. But some people did break away from the mobs to see something different. The Best Exotic Marigold Hotel did a fine job launching in 27 theaters, grossing $750K for a $27,789 average. Pretty darned good all things considered, and only a tad shy of last weekend’s $30K per-theater average for Richard Linklater’s Bernie. The people behind it weren’t shy singing its praises. “Bernie! is a potential crossover hit best reviews of [Jack] Black’s career. His audience could show up big,” Cinetic’s John Sloss told us. His company sold the film to Millennium back in July and he’s still looking out for it on a sunny Sunday. “We’re exceptionally pleased with Bernie’s numbers this second week.” Added Millennium Entertainment CEO Bill Lee, “It’s proving to be a true sleeper hit and continues to sell out a significant number of shows. We grossed more this weekend then we did all of last week by adding only three Texas towns. With the film’s unique sensibility and powerhouse performances we know that audiences will continue to discover Bernie as we expand it across country.”
Sundance Selects threw a nice party Friday night for its dance doc First Position — ahem — and some company execs were outside the Film Society of Lincoln Center’s Elinor Brunin Munroe Theater asking folks what they thought of the film sort of anonymously. Reactions to the movie and they kept looking over to see who might be buying tickets for the next showing (“are they seeing Marley or First?” someone not necessarily from IFC rhetorically asked.) So, it did pretty well, averaging $10,200. Not a shock, the Lincoln Center screenings were pretty packed, downtown not so much but not bad.