UPDATE: Viacom CEO Says Netflix Isn't Tied To Nickelodeon's Ratings Drop

UPDATE, 7:00 AM: CEO Philippe Dauman rejects the growing view — articulated yesterday by Time Warner CEO Jeff Bewkes — that Nickelodeon’s ratings are down because kids are watching much of the channel’s content on Netflix. “There is no silver bullet” Dauman told analysts who wanted to know about the 32% drop in Nick’s audience so far in 2012. Viacom says that Netflix can’t be the culprit: Less than 25% of TV watchers get Netflix, and the time kids spend watching Nickelodeon content on Netflix only amounts to 2% of the viewing time for the cable channel. Even if Netflix-watching kids stopped viewing the cable channel, he says, “it would have minimal impact.” Meanwhile, “we are getting nice revenues from these (subscription VOD) deals.”┬áDauman still believes that Nick’s woes are at least partly due to glitches in the Nielsen rating system. In addition, he says there’s been “compelling programming on some of our competitors.” Dauman says not to worry: “We’ve seen this level of impact on other major networks in the past and we’ve overcome it….This is what we do.” He says he remains confident that investments in new Nickelodeon programming — including a revival of the Teenage Mutant Ninja Turtles franchise — “will gradually build on our ratings and we will not stop until Nickelodeon gets to bigger and better places….We feel very, very good about the direction. The pipeline is extremely strong.” (more…)

This article was printed from https://deadline.com/2012/05/viacom-beats-q1-profit-forecasts-despite-declining-filmed-entertainment-revenues-265926/