MPAA's Chris Dodd Says Ratings Should Be “Far More Transparent”: CinemaCon

The former senator made the comment as he defended the trade group’s ratings efforts. They came under fire when the MPAA initially gave Bully, a Weinstein Co documentary about teenage bullying, an R due to characters’ use of profanity. The rating would have made the film off-limits for the very teens the movie was designed to help. (The producers ultimately cut a few of the words, and won a PG-13 rating.) Although Dodd says that the public should have a clearer sense of what goes into the decision making, he told reporters in a meeting that the people who make the judgments have “a thankless job” in a system that basically “works well.” National Association of Theatre Owners CEO John Fithian concurred. If the MPAA didn’t take on the assignment then it could result in government censorship or local ratings. That would result in havoc because “what people care about in LA is vastly different than what they care about in Omaha.” Although the ratings process results in lost ticket sales, “the alternative is far worse.”

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This article was printed from https://deadline.com/2012/04/mpaas-chris-dodd-says-ratings-should-be-far-more-transparent-cinemacon-261233/