'Titanic 3D' Blu-ray To Get Major China Push

Titanic 3D Blu-ray ChinaBEIJING (April 24, 2012) – In the wake of China’s record-breaking box-office opening of TITANIC 3D, Twentieth Century Fox Home Entertainment (FOX) AND SONY have announced an exclusive, large-scale bundling partnership for the film’s Blu-ray 3D release this fall. Marking the industry’s biggest bundling and promotional program to date in China, James Cameron’s epic love story will be packaged with SONY’s Blu-ray Player and Blu-ray Home Theatre to provide consumers with a fully immersive Blu-ray 3D in-home experience like never before.

With the shipping of more than 5.5 million 3D television sets in China last year — versus 174,000 in 2010 — the Chinese consumer is now proving to be one of the most enthusiastic adopters of 3D content in the world, both inside the home and in theaters. (more…)

This article was printed from https://deadline.com/2012/04/titanic-3d-blu-ray-to-get-major-china-push-260730/