Magnolia Pictures appears to have another strong documentary on its 2012 slate. The distributor bowed Kevin Macdonald’s documentary Marley at 42 locations Friday 4/20 (a coincidental date?) to impressive numbers theatrically, averaging over $6K per site and a taking a weekend gross of more than a quarter million dollars. Magnolia has also spun box office gold with doc Jiro Dreams Of Sushi, which has had a seven-week run, topping out over $1.5 million. Marley was No. 1 “in all but a handful of complexes and usually by multiples over the next highest film,” Magnolia president Eamonn Bowles told Deadline, “which is great news for expanding in the next couple of weeks. In addition, we were the number six film in all iTunes on Friday, which bodes extremely well for the digital and VOD platforms. This looks to be an extremely profitable film for us.” Marley opened as Screen Gems’ Think Like A Man became North America’s number one movie, averaging $16,377 in 2,015 theaters.
The specialty weekend’s per screen average winner, however, goes to Sony Pictures Classics’ debut of Darling Companion, which averaged $11,574 from four locations. Directed by Lawrence Kasdan, Darling Companion producer Anthony Bregman told Deadline that unlike his previous baby boomer films, this one had to be made as an independent film. In other openers, Sundance Selects’ Goodbye First Love bowed more modestly also at four locations, averaging $5,300, while its sister label IFC Midnight opened The Moth Diaries in two theaters, averaging a sluggish $1,200. Entertainment One’s Jesus Henry Christ launched comparatively stronger, but nevertheless mildly, with an average just over $3K at three locations. (more…)