Why Rich Ross Was Fired At Disney: What Does It Say About Bob Iger's Leadership?


“It was a very difficult decision. Very. But his team lost faith in him. The town, as you know, never wanted him to succeed. And it was just the wrong fit,” a Disney insider tells me, explaining Walt Disney President/CEO Bob Iger’s decision announced today to fire Disney Studios Chairman Rich Ross. Iger began discussions several weeks ago with Ross to end his tenure. But, after 2 1/2 years in the job, Ross’ own slate of movies had not even bowed: Peter Hedge’s The Odd Life Of Timothy Green (August 15th), Tim Burton’s Frankenweenie (October 5th), Sam Raimi’s Oz The Great And Powerful (March 8th, 2013), Gore Verbinski’s The Lone Ranger starring Johnny Depp under the Jerry Bruckheimer banner (May 31st, 2013), Maleficent (March 14th, 2014) starring Angelina Jolie. The rest of Disney’s release slate consist of Pixar/Walt Disney Animation, Marvel, and DreamWorks pics. Disney strenuously denies there are any problems with Ross’ upcoming films. Instead, insiders strenuously complain about Ross’ personality:

“He had an ‘awareness’ issue,” a Disney source explains to me. “Sometimes people, when they’re put in a different place, they manage it well. And sometimes they don’t. It has nothing to do with the slate of his upcoming films. They’re fine. It’s just about leadership and management. Rich didn’t make the transition. He got caught up in the trappings of the job rather than the specifics. What it became about was we saw him making stupid mistakes. Focusing on things that were not important like parties and celebrities. People that were doing business with us in the film business not only internally but externally were complaining that they were having a hard time doing business with him.”

Rare indeed is the movie mogul who isn’t arrogant. But as much as Ross’ style and substance were the problems, and of his own making, so was his situation, which wasn’t. Because the Walt Disney Studios has become unmanageable. Among Ross’ most vocal detractors were Disney’s mega-shareholder Marvel Entertainment CEO Ike Perlmutter, Pixar/Walt Disney Animation Studios  chief creative officer and mega-exec John Lasseter, mega-producer Jerry Bruckheimer, and DreamWorks mega-filmmakers Steven Spielberg and Stacey Snider. The fact is that these powerful personalities — oh, hell, let’s call them what they are: major-league pricks — have come together in one place making so many demands on the parent studio that it’s hard for anyone who finds himself nominally in charge able to keep them all satisfied. Interestingly, Ross’ predecessor, the famously people-pleasing Dick Cook, did for a time and maybe could have continued well into the future. But Iger fired him, too.

Ross arrived at a watershed time for the studio: shortly after Iger entered into the 2009 deal with Marvel. The comic book, TV, and film entertainment company’s Israeli owner Ike Perlmutter is not just a notoriously tough custumer but a budget-obsessed megalomaniac besides a recluse. He has taken control of Disney’s consumer products division already (firing here, fixing there), and my sources tell me he is making Iger’s life miserable with back-seat managing of everything, especially Walt Disney Studios. (“Iger has real problems with Ike. That’s the real story,” one of my insiders tells me. “Bob thought he could handle him. But Ike is uncharmable.”) Lasseter had the full force of then mega-stockholder Steve Jobs behind him, and singlehandedly caused the film studio to back the loser live action picture John Carter. DreamWorks, of course, drove two Universal and Paramount crazy with their constant complaining before it started to give Disney the same mistreatment beginning in 2009 and continuing through War Horse. Meanwhile, Jerry Bruckheimer’s films were falling out of favor at the box office. Now Bruckheimer is pissed that, after all the hits he’s delivered in the past, under The Lone Ranger‘s ‘favored nation’ deal negotiated with the studio to deflate a bloated budget, he (+ Depp + Verbinski) get paid big bucks only when Disney recoups.

And then there is Iger himself, infamous for firing top executives just when they’re about to turn their divisions around. (more…)

This article was printed from https://deadline.com/2012/04/disney-bob-iger-president-ceo-rich-ross-fired-259477/