George Cheeks Tapped As EVP Business Ops For NBC Entertainment & Uni TV

NBC has hired a new chief deal negotiator. Veteran MTV networks executive George Cheeks has been named EVP, Business Operations, NBC Entertainment and Universal Television. While his title and responsibilities are not exactly the same, Cheeks is envisioned as a replacement for NBC veteran Marc Graboff, who left the company at the end of last year to run American Idol parent company CKX. Cheeks, who will oversee Business Affairs, Music Services and Production Operations for NBC and studio Universal TV, currently serves as EVP, Business Affairs and General Counsel, Viacom Music and Entertainment Groups, Content Distribution & Marketing and Head of Standards & Practices for Viacom Media Networks. He will start at NBC in the fall, following the conclusion of his contractual commitment with Viacom. “George is the consummate entertainment business executive who has successfully overseen virtually all aspects of television,” said NBC chairman Robert Greenblatt, to whom Cheeks will report. “His vast experience, acumen and positive industry contacts will prove to be invaluable as we move forward to achieve our new goals at NBC.” (more…)

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