FCC Chief Touches On Political Ads, Retrans And Spectrum Plan: NAB

UPDATED: FCC chairman Julius Genachowski waded into political season during his keynote today at the NAB Show, the annual content confab that hit full speed today with speeches from key broadcast players. Genachowski said that opposition to a proposal that would require stations to post online how much candidates spend on ads is “against technology, against transparency and against journalism.” The FCC will vote on the matter April 27. Such information has long been available to any citizen who takes the time to go down to a station and look through records in person. However, many NAB members worry that putting the hard numbers online could risk giving away individual station ad rates to local and regional rivals, especially in the highly competitive local news market. In his speech today, the FCC chief estimated that total political ad spending could be as high as $3B this election year. (more…)

This article was printed from https://deadline.com/2012/04/nab-keynotes-james-cameron-vince-pace-and-fcc-chairman-julius-genachowski-257335/