Communications Spending Will Outpace GDP Growth In 2012: Forecast

Private equity firm Veronis Shuler Stevenson pretty much likes what it sees in media related businesses in today’s mid-year update to its influential annual VSS Communications Industry Forecast. It projects total spending this year of $1.19T, up 5.6% while the U.S. economy is expected to grow 4.4%. And the industry should continue that pace, hitting $1.42T in 2015, VSS says. Fastest growing businesses are Pure-Play Consumer Internet and Mobile Services (+18.1%), Public Relations and Word-of-Mouth Marketing (+14.6%), Broadcast TV (+9.3%), Subscription TV (+7.7%), and Branded Entertainment (+7.5%). Co-founder John Suhler says that the forecast “highlights the impact of a strengthening economy” and calls the growth in devices such as smartphones and tablet computers “the best news for the industry in several years.” (more…)

This article was printed from https://deadline.com/2012/04/communications-spending-will-outpace-gdp-growth-in-2012-forecast-255661/