Pigs Are Flying Because NBC #1 In Primetime

This is news only because it’s so rare. Make that more like 2010’s version of Miracle On Ice. The Vancouver Olympics have made NBC #1 for the week of February 8th to 14th. During normal primetime programming, Fox, CBS, and even ABC would be kicking the perennial last place network’s ass. But obviously Americans are so bored or ill (I’ve been sick and watching hours of curling…) or else the Canadian screw-ups are so entertaining (unwittingly reinforcing every McKenzie Brothers stereotype) that we can’t get enough of the Winter Games. (Wasn’t Johnny Weir’s costume last night a hoot and a half? I love how he shatters the skating federation’s uptight image that male figure skaters must be hetero.) Anyway, NBC won the week in adults 18-to-49 as well as total viewers and all other key measures. The Titanic of networks hasn’t done that since its last big event program: when NBC aired the Super Bowl the week of January 26-February 1, 2009. You should read NBC’s hysterically hyped up press releases. So pathetic. UPDATE: NBC now claims 138 million watched the opening 5 days of its Winter Olympics coverage, an average 26.4 million, 5 million more and 22% higher than 2006.

This article was printed from https://deadline.com/2010/02/pigs-are-flying-because-nbc-1-in-primetime-25517/