Kinetic Content Acquires Australian Cooking Reality Format 'My Kitchen Rules'

Chris Coelen’s Kinetic Content has picked up the U.S. rights to the hit Australian reality format My Kitchen Rules. The deal was made at MIP-TV, which is wrapping in Cannes. MKR is now in its third season on Australia’s Seven network, consistently averaging over 40% audience share, with MKR episodes ranking as 11 of the country’s top 20 highest-rated TV broadcasts in 2012, outperforming local versions of The X Factor and Dancing With The Stars. Billed as the ultimate home cooking battle, MKR features teams trying to out-dine and out-wine each other. Each team takes turns to transform an ordinary home into an instant restaurant for one pressure-cooker night, serving up a three-course menu designed to impress not only their fellow contestants but a panel of judges. “Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules  has taken Australia by storm,” Coelen said. “It is a universal format that we believe will be embraced in the U.S.” Kinetic’s NBC series Betty White’s Off Their Rockers premieres tonight. Here is a clip from the original MKR:

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