Voiceover and commercial agent Brittany Balbo has left WME to join UTA. Balbo was an Endeavor employee prior to the merger and had been with the agency for 5 years. She’ll be working in UTA’s commercial department run by partner Lisa Jacobson, who also oversees UTA’s licensing practice. These are becoming increasingly important areas to the major agencies as they continue to diversify: in this contracting Hollywood landscape, tenpercenteries need to find more earning opportunities for their clients. I’m also told that UTA’s joint venture company United Entertainment Group, which services consumer brands such as Procter & Gamble and Frito-Lay, recently hired branded entertainment expert Jamie Elden away from Alloy Media & Marketing, the parent company to Gossip Girl producer Alloy Entertainment.
This article was printed from https://deadline.com/2010/02/uta-expands-ad-consumer-brands-depts-25104/