Rush Limbaugh Ad Boycott Fades, But Is There Lingering Damage?

Rush Limbaugh Sandra FlukeRush Limbaugh‘s supporters and critics both claim victory a month after the radio talk-show host made incendiary comments about law student Sandra Fluke. Clear Channel’s Premiere Networks — which syndicates The Rush Limbaugh Show — says that advertisers are coming back. “Contrary to the wishful thinking of the professional special interest groups, reports of sponsors fleeing The Rush Limbaugh Show are grossly exaggerated,” the company says. “In fact, the program retains virtually all of its long-term sponsors who continue to have great success with The Rush Limbaugh Show.” Several advertisers wanted off after February 29: Many people said that Limbaugh crossed the line from acceptable commentary to unacceptable hate speech when he called Fluke a “slut” and “prostitute” following her testimony at a congressional meeting in favor of employer health plan coverage of contraceptives. He apologized for using the inflammatory words. Still, sponsors considered him so radioactive that Premiere ordered about 600 stations that carry his show to suspend national barter spots for two weeks. That period ended on Monday. Limbaugh’s defamatory comments about Fluke were “part of the normal day-to-day of talk radio,” Clear Channel CEO Bob Pittman told the Associated Press this week.

Related: AOL Pulls Ads From Rush Limbaugh’s Show (more…)

This article was printed from https://deadline.com/2012/03/rush-limbaugh-ad-boycott-fades-but-is-there-lingering-damage-250523/