Sony's New CEO Reorganizes Electronics Businesses, And Will Oversee TV Sets

Kazuo Hirai officially replaces Howard Stringer as Sony’s CEO next week. But today he signalled his determination to revitalize Sony’s struggling electronics operations — and potentially take on its more glamorous rival, Apple — by unveiling a wide-ranging reorg. The new plan eliminates the company’s consumer products and services group, which Hirai had led, and the business-oriented professional device and solutions group. Hirai will personally run a new Home Entertainment Business that will include TV sets, arguably Sony’s most important product right now. But the company says that it is “positioning digital imaging, game and mobile as the three core pillars of its electronics business, and going forward aims to concentrate its resources in these areas to further reinforce the businesses.” Here’s the company’s announcement: (more…)

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