TV Station Political Ad Data Will Be Available Online, One Way Or Another

You have to hand it to Pro Publica for coming up with a creative work-around to one of the weirdest disputes at the FCC — the debate over whether to make local TV station data about political advertising available online. The public interest journalism group has begun to enlist people to visit local TV stations and copy the info about political ads that they’re already required to make public on paper. Reporters will put the files online for everyone to see. “These paper files contain detailed data on all political ads that run on the channel, such as when they aired, who bought the time and how much they paid,” Pro Publica says. “It’s a transparency gold mine, allowing the public to see how campaigns and outside groups are influencing elections.” The FCC seems to share that desire to make the info easy for people to find. It’s weighing a proposal that would require stations to put their reports online. Public interest groups love the idea. The deans or directors of 12 major college journalism programs also told the FCC that the files include “vital information about the American political system.” (more…)

This article was printed from https://deadline.com/2012/03/tv-station-political-ad-data-will-available-online-one-way-or-another-248628/