The Olympic Games don’t begin until July 27, but the Brits are planning cultural events early to capitalize on a summer that will see the UK flooded with tourists. Along with the release of a re-mastered Chariots Of Fire, organizers have added details for the London 2012 Festival, a UK-wide cultural celebration from June 21-September 9. BAFTA winning Senna director Asif Kapadia has been commissioned to make a short film as part of an initiative run by BBC Films and Film4. Kapadia’s The Odyssey joins Mike Leigh’s A Running Jump starring Eddie Marsan; Lynne Ramsay’s The Swimmer and What If, directed by Streetdance’s Max Giwa and Dania Pasquini. The four films will premiere at the Edinburgh International Film Festival on June 24 and in London the next day with a live simulcast to 50 theaters across the UK in partnership with Picturehouse. As part of the London 2012 program, the BFI will also present restored versions of Alfred Hitchcock’s early silent British films. Meanwhile, BBC 2 will air Shakespeare plays starring Jeremy Irons, Ben Wishaw, Tom Hiddleston, Patrick Stewart, David Suchet, David Morrissey, Julie Walters and John Hurt, among others. Music and dance events and other visual arts presentations will run throughout the fest.