CBS Series To Cross Finish Line Early Again: Is Broadcast Season Too Long?

CBS announced its finale dates today, and the last of them are on May 17, a full week before the end of the broadcast season and the end of the May sweeps. This is not the first time the network has done this — it similarly wrapped things up on the series side a week early the last couple of years. With sweep months losing their importance in the era of People Meters, the networks are being more strategic about scheduling their series. “You have a limited number of original episodes for the season, and they’re worth more in November, December, January, February or even March then they are in May when HUT levels are lower,” one observer said. Airing originals in earlier months of the season provides “more bang for your buck” and helps maximize the ratings for each original episode, the observer said. (more…)

This article was printed from https://deadline.com/2012/03/cbs-series-to-cross-finish-line-early-again-is-broadcast-season-too-long-247998/