QVC Moves Into Sixth Global Market With Chinese Joint Venture

Liberty Interactive’s QVC is expanding into China. Outside the US, the video and e-commerce retailer already has international operations in the UK, Germany, Japan and Italy. Now, via a joint venture with China’s government-owned China National Radio, it will bring its beauty, fashion, jewelry and home products to a potential 35 million homes. The partners will together operate multimedia retail business CNR Home Shopping Co Ltd through the CNR Mall TV shopping channel and its e-commerce website. To be headquartered in Beijing, the joint venture is subject to regulatory approval. A full press release follows: (more…)

This article was printed from https://deadline.com/2012/03/qvc-moves-into-sixth-global-market-with-chinese-joint-venture-247126/