Can Intel Compete With Cable? Fat Chance

The conventions of mainstream journalism prevent The Wall Street Journal from saying in a report today what it really thinks about Intel’s new effort to compete with cable and satellite companies. The paper says that Intel is developing a full-fledged pay TV service to be distributed over the Internet. But you can pretty much tell the paper’s view by its use of the widely understood code to say that the idea is nuts. The Journal, reverting to the third person, says “it remains unclear” whether Intel can make its plan work. Good thing the paper added that caveat: There’s widespread scoffing in the media world today over Intel’s plans. According to the Journal, the chip maker wants to launch by year end, and has asked programmers for their “rate cards” for offering networks and shows. TiVo CEO Tom Rogers told investors at the Barclays Internet Connect Conference that “I did get a chuckle” out of that. What’s wrong with Intel’s plan? It isn’t a question about technology. “They’ve got the set top box concept down,” Bernstein Research analyst Todd Juenger says. “Now, all they need is… everything else.” (more…)

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