Apple TV Opens Direct Netflix Subscriptions

Apple NetflixThis was a little buried under yesterday’s flurry of news about the changes to the Apple TV and iPad — and Netflix‘s talks to become a cable service. But the streaming video provider said in a blog post that owners of Apple TV boxes can finally sign up and pay for the streaming video service through Apple‘s iTunes Store, instead of going to a computer to make the purchase arrangements. Netflix also said that it is taking advantage of Apple TV’s new capability to stream video at 1080p HD quality, with Dolby Digital 5.1 audio. “We’re always looking for ways to make the Netflix experience simpler and better,” Netflix VP Business Development Bill Holmes said. The company didn’t disclose financial terms with Apple. But if the tech giant gets a cut of the $7.99-a-month subscription price — which is probably the case — then that could establish a model of sorts for Netflix as it considers possible carriage deals with cable companies.

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