BREAKING… EXCLUSIVE: Hollywood was buzzing early this morning over the first set of tracking numbers for Lionsgate’s film series The Hunger Games. With 23% ‘First Choice’ and 54% ‘Definite Interest’, those are numbers every film studio can only dream about. One studied provided me with a guesstimate that the first film based on the Suzanne Collins bestselling books could open to $70+M — which would make this bigger than the the Twilight debut. “It’s every bit as strong As Twilight and, numerically, stronger,” one rival studio told me this morning. Seasonality may play a factor because The Hunger Games is opening in March, not summer. “But the numbers, while they definitely skew to young females, look strong across all quadrants.” Said another studio: “It’s a great start.”
These huge numbers now justifies Lionsgate pulling out all he stops in terms of promoting the movie. Immediately, author Suzanne Collins endorsed the film on the official Facebook page:
I’ve just had the opportunity to see the finished film of The Hunger Games. I’m really happy with how it turned out. I feel like the book and the film are individual yet complementary pieces that enhance one another. The film opens up the world beyond Katniss’ point of view, allowing the audience access to the happenings of places like
the Hunger Games control room and President Snow’s rose garden, thereby adding a new dimension to the story.
Director Gary Ross has created an adaptation that is faithful in both narrative and theme, but he’s also brought a rich and powerful vision of Panem, its brutality and excesses, to the film as well. His world building’s fantastic, whether it be the Seam or the Capitol. It’s amazing to see things that are suggested in the book fully developed and so brilliantly realized through the artistry of the designers.
And, my God, the actors. The cast, led by the extraordinary Jennifer Lawrence, is absolutely wonderful across the board. It’s such a pleasure to see how they’ve embodied the characters and brought them to life.
So I’d like to sincerely thank all the many people who devoted their time and talents to the film, especially producers Nina Jacobson and Jon Kilik, and the excellent teams at Color Force, Larger Than Life, and Lionsgate.
I hope you enjoy the film!