UPDATE 11:30 AM: The 84th Annual Academy Awards drew 39.3 million viewers in Live+Same Day. That is up 4% from last year’s viewership and the second-most-watched Oscar ceremony in the past five years, behind the 2010 show where The Hurt Locker defeated blockbuster Avatar. Among adults 18-49, last night’s Oscar telecast (11.7 rating) was even with last year, an impressive feat given that that this year’s host Billy Crystal is almost 64, while last year’s show was hosted by twenty- and thirtysomethings James Franco and Anne Hathaway. Here is historical data for the Academy Awards’ audiences over the past decade, along with the Best Picture winner that year.
2012 39.3 million The Artist
2011 37.9 million The King’s Speech
2010 41.3 million The Hurt Locker
2009 36.3 million Slumdog Millionaire
2008 32.0 million No Country For Old Men
2007 40. 2 million The Departed (more…)