Robert Rodriguez's Comcast Network Targets Next Generation Of U.S. Latinos

Robert Rodriguez, P. Diddy, Magic Johnson, Said Schwartz Begin 4 New Minority-Owned Indie Networks With Comcast

Robert Rodriguez, FactoryMade Ventures CEO John Fogelman and Cristina Patwa said they are looking to serve a U.S.-born Latino market they believe is underserved with their El Rey Network. It’s one of four new independent networks Comcast announced today that was selected among more than 100 proposals. As part of the news, the El Rey group announced the formation of Tres Pistoleros, which will develop programming for El Rey, creating content across multiple platforms including reality, scripted and animated series as well as movies, documentaries, music, comedy and sports programming. El Rey will primarily be in English and showcase Hispanic producers, celebrities and public figures. “What we’re going to offer is not currently out there,” Rodriguez told Deadline. “The majority of the players today are doing a fantastic job serving the first generation [of Latinos in America], and what we want to do is serve their offspring.” The trio said they hope to launch by January 2014. (more…)

This article was printed from https://deadline.com/2012/02/robert-rodriguezs-comcast-network-targets-next-generation-of-u-s-latinos-233972/