RATINGS RAT RACE: Strong Friday Start For 'Boss', ABC Has First Nightly Win Over CBS

Last night’s ratings provided more ammunition for the theory that scripted programming may be doomed on Friday. The two highest-rated programs on the night in adults 18-49 by a mile were a a reality series, CBS’ Undercover Boss (2.4/8), and a newsmagazine, ABC’s 20/20 (2.0/6). The former made a very strong entry on Friday, drawing not only the highest 18-49 rating of the night but also the largest audience (10.7 million), edging the usual Friday winner in total viewers, CBS drama Blue Bloods (10.3 million, 1.6/5 in 18-49). Seeing an unscripted show almost double the delivery of a high-end drama (A Gifted Man) in the 8 PM hour has got to give CBS, the staunchest supporter of maintaining an all-scripted Friday lineup, a pause. Especially since Undercover Boss not only outperformed A Gifted Man but posted CBS’ largest audience and 18-49 rating in the hour in three years — since the March 6 and May 1 episodes of Ghost Whisperer, the last CBS scripted series to worked in the Friday 8 PM slot. A Gifted Man (9.5 million, 1.5/4) didn’t do much with the better 9 PM time period and big lead-in from Boss, only matching its best 18-49 delivery to date. (more…)

This article was printed from https://deadline.com/2012/02/ratings-rat-race-strong-friday-start-for-boss-abc-has-first-nightly-win-over-cbs-233024/