RATINGS RAT RACE: The Case Of Disappearing Live Nielsen Viewers

Is this week a glimpse into the near future of what broadcast TV’s fast national ratings will look like? All week, HUT (households using television) levels have been on par or even slightly higher than last week (with the exception of Valentine’s Day.) And yet, there have been massive across-the-board ratings declines every night. If the total number of people sitting in front of  TVs has been roughly the same and they were not watching broadcast shows, what were they watching? Certainly not cable series, many of which also posted declines this week. I think a footnote in the HUT definition may hold the key to the puzzle. In addition to live viewing, it also accounts for people watching pre-recorded shows on playback. (more…)

This article was printed from https://deadline.com/2012/02/ratings-rat-race-the-case-of-disappearing-live-nielsen-viewers-232509/