Ad Exec Hamish McLennan Will Oversee News Corp Brand Partnerships

The naming of the high-profile Australian ad man to this new job is the latest of several changes in the company’s management ranks. Last year McLennan told BusinessWeek that he stepped down as CEO of Young & Rubicam so he could spend more time with his family. Here’s the announcement about his new role:

NEW YORK, NY – February 15, 2012 – News Corporation today announced the appointment of Hamish McLennan to the position of Executive Vice President, Office of the  Chairman. Mr. McLennan, who will divide his time between New York and Sydney, will  report to News Corporation’s Chairman & CEO Rupert Murdoch and President & COO Chase Carey.

In this newly created role, Mr. McLennan will be responsible for developing and enhancing News Corporation’s large-scale, global brand partnerships in order to maximize revenue derived from the Company’s deep portfolio of media assets. McLennan will collaborate closely with senior business leaders across News Corporation to strengthen the Company’s rich and sustainable marketing alliances, and better position its core assets – and their digital extensions– for today’s global marketplace. (more…)

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