Is DreamWorks Animation/Paramount Playing Fast & Loose With 'Shrek 3' B.O.?

I am confused: Why isn’t ALL of Shrek the Third‘s box office being reported? Is it to pad the 3-day weekend totals with Thursday’s gross receipts? Back on May 7th, I heard from rival studios that DreamWorks Animation SKG was pushing up today’s release of Shrek The Third by a day (to Thursday, May 17th). I even posted it on DHD. But then I received emails from the ‘toon company telling me, no, that wasn’t happening so I took the info down. Today, I saw a Bloomberg story from Wednesday May 16th, in which DreamWorks Animation investment relations spokesman Rich Sullivan let the ogre out of the bag. (more…)

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