Is DreamWorks Animation/Paramount Playing Fast & Loose With 'Shrek 3' B.O.?

I am confused: Why isn’t ALL of Shrek the Third‘s box office being reported? Is it to pad the 3-day weekend totals with Thursday’s gross receipts? Back on May 7th, I heard from rival studios that DreamWorks Animation SKG was pushing up today’s release of Shrek The Third by a day (to Thursday, May 17th). I even posted it on DHD. But then I received emails from the ‘toon company telling me, no, that wasn’t happening so I took the info down. Today, I saw a Bloomberg story from Wednesday May 16th, in which DreamWorks Animation investment relations spokesman Rich Sullivan let the ogre out of the bag. (more…)

This article was printed from https://deadline.com/2007/05/what-game-is-dreamworks-animation-playing-fast-and-loose-with-shrek-the-third-bo-s-2304/