TiVo: Hollywood's Super Bowl Ads Low Ranked By Viewers

Super Bowl Spot: ‘Star Wars 3D’
Super Bowl Spot: ‘Act Of Valor’

Super Bowl Spot: ‘Marvel’s The Avengers’
Super Bowl Spot: ‘John Carter’
Super Bowl Spot: ‘Battleship’
Super Bowl Spot: ‘Dr. Seuss’ The Lorax’
Super Bowl Sneak Peek: ‘The Dictator’

The DVR company can tell what Super Bowl-related ads its customers watched, and re-watched, last night. And movie studios fared poorly in this tally, once again. None of the Hollywood ads made the top 10. The top performer among the movie promos was the pre-game preview for Paramount’s The Dictator, which ranked 24th among all ads in and around the game. Disney’s The Avengers was next at No. 43, followed by Fox’s Star Wars in 3D (No. 48), Paramount’s G.I. Joe: Retaliation (No. 53), Universal’s minute-long spot for Battleship (No. 61), Relativity’s Act Of Valor (No. 66), Universal’s Dr. Seuss’ The Lorax (No. 68), Disney’s John Carter (No. 75), and Universal’s Safe House (No. 100). What ads did viewers like? Nacho Cheese ranked No. 1 and No. 3 with its “Man’s Best Friend” and “Sling Baby” spots, and M&M’s “Ms Brown” came in second.

This article was printed from https://deadline.com/2012/02/tivo-hollywoods-super-bowl-ads-low-ranked-by-viewers-226294/