Oscars Q&A Fever As Campaigns Swing Into Final Stretch: Hammond

Hollywood has caught Q&A fever: I have now learned the Academy of Motion Picture Arts And Sciences has plans to keep the Q&A spirit alive year-round and not just “in season”. Academy regulations loosening rules that previously forbid members from attending filmmaker Q&As were severely relaxed this year — particularly in the months leading up to nominations, when members could attend and even be served food and drink at receptions, a past no-no. Post-nomination Q&As are limited to screenings and nominees (or others connected to nominated movies) and members are allowed to appear at just two each, with no food or receptions. But the Q&A craze has spread, and I hear the Academy has decided to make them an option at their own weekend film programs starting  in June at the Samuel Goldwyn Theatre. The programs (usually two on Saturday and two Sunday) give studios and distributors the opportunity to have filmmakers and actors appear after their movies for Q&As with members. Previously only films were shown, but this could increase overall attendance, a goal of the Academy’s to encourage seeing films on the big screen. (more…)

This article was printed from https://deadline.com/2012/02/oscars-got-qa-fever-as-campaigns-swing-into-final-stretch-hammond-226204/