If Peter Berg has his way, by Sunday night the New York Giants will be Super Bowl champions and there will be a lot more enthusiasm for Battleship, thanks to a 60-second spot that Berg and Universal will unleash during the first quarter. The first teaser got a “WTF” reaction as it introduced an alien component to a nautical theme culled from the venerable board game. Berg tells me that the the new long spot will introduce “more effects, more story and a bit more humor. Universal has spent generously for this, to show our aim to deliver major summer entertainment. The scope of the film will be apparent in the Super Bowl spot.” Berg’s influence is all over the commercial, including his convincing Rage Against the Machine’s Tom Morello to come up with the music for a spot which the studio won’t debut until game time.
Berg, who’ll be at the game, actually helmed two other TV spots that will be shown during the big game: He directed one for the returning NBC show The Voice, and another for the NFL which shows what the league is doing to improve awareness in trying to prevent head and neck injuries suffered on the field. (more…)