NBCUniversal Unveils Super Bowl Blitz: Live Post-Game 'Late Night' With Jimmy Fallon

When a network falls to 8th place, it’s going to be hard to get eyeballs for its programming. So little wonder that NBCUniversal is planning a company-wide promotional blitz for massive coverage of Super Bowl XLVI in Indianapolis on the sports, news and entertainment front. It will also utilize Spanish-language programs, kids news services, theme parks, and in-flight programming to cover and promote the game. For the first time in the show’s history, Late Night With Jimmy Fallon will go on the road for a total of four shows from Indianapolis, the first-ever post Super Bowl Late Night live. Looking at this list, it’s clear this kind of omnipresence would have been frowned on by regulators once upon a time. No more. Here are the plans:

Coverage of Super Bowl XLVI from Indianapolis on Sunday, February 5 begins at Noon, ET with the Super Bowl XLVI Pre-Game Show. The following NBCUniversal properties and programs will have live presence in Indianapolis to cover Super Bowl XLVI:  TODAY Show, Weekend TODAY, Late Night with Jimmy Fallon, E! News, Access Hollywood, Bravo’s Top Chef, CNBC sports-business reporter Darren Rovell, Weather Channel’s Al Roker, Jim Cantore and Stephanie Abrams, Style correspondents, Jeannie Mai and Alexa Prisco, Golf Channel’s Feherty Live, • Telemundo, NBC SportsTalk, Scholastic Kids press corps reporter. (more…)

This article was printed from https://deadline.com/2012/01/nbcuniversal-unveils-super-bowl-blitz-post-game-live-late-night-with-jimmy-fallon-220237/