Fox To Launch Spanish Language TV Network MundoFox This Fall

Fox and its partner, Colombia’s RCN Television Group, say that they expect MundoFox to be carried on TV stations that reach 75% of all U.S. households. Affiliate deals in top Hispanic markets are “being finalized,” they add. Programming will come from RCN, Fox International Channels, sports channel Fox Deportes, the Shine Group, RCN’s news and sports channel NTN24, and third-party suppliers. “There is an increasing demand for quality Spanish-language content  in the U.S. from both viewers and advertisers,” says Fox International Channels CEO Hernan Lopez. “FOX saw similar dynamics in play 25 years ago when it launched the Fox network, and it would be a missed opportunity not to provide an alternative for the 50+ million Latino viewers who currently have limited options in Spanish-language broadcast television. Our partnership with RCN will help us do this and we aim do it in a big way.”

But it may be hard for MundoFox to find its place. Univision, widely believed to be gearing up for an IPO, is already a tough competitor: It’s the No. 5 network, and frequently beats English-language stations. And NBCUniversal is investing in Telemundo. It surprised many analysts in October by winning a bidding war to provide Spanish-language telecasts of soccer’s World Cup games in 2018 and 2022. They’d been a staple on Univision since 1978. Here’s the release about MundoFox:

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This article was printed from https://deadline.com/2012/01/fox-to-launch-spanish-language-tv-network-mundofox-this-fall-218886/