Analyst: TV Everywhere Will Add $12B A Year To Infotainment Ecosystem

Needham & Co analyst Laura Martin is known for her smart and bold industry forecasts, and her latest is sure to draw a lot of interest. She says that TV Everywhere — where pay TV providers give subscribers the freedom to watch cable TV shows on mobile devices on demand — soon will generate more revenue than will Web-based platforms including YouTube and Hulu. Indeed, she says that it will be “one of the primary drivers of valuation growth for today’s TV ecosystem over the next five years.” About $10B of the additional dollars will come from advertisers and go to content owners led by Time Warner and Disney. Advertisers will pay for TV Everywhere viewers, she says, because people using mobile devices can’t zip past commercials as easily as they can at home with a DVR. Martin figures that sponsors would pay an additional $5.6B a year if just 10% of TV watching shifts from DVRs to TV Everywhere.  On top of that, advertisers will (more…)

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