UPDATE, 10:10 AM: The time-adjusted fast nationals for the 69th Annual Golden Globe Awards are in. From 8-11 PM, the show, which aired live on both coasts, pulled in a 5.0 rating in adults 18-49 and 16.8 million viewers overall. That is down 4% from last year’s ceremony in adults 18-49 (5.0 vs. 5.2) and 1% in total viewers (16.844 million vs. 17.001 million). The Golden Globes ruled the 8-10 PM time period, lifting NBC to a No. 2 finish for the night behind an NFL overrun-boosted Fox.
PREVIOUS. 7:30 AM: In the metered markets, last night’s Golden Globe Awards posted a 11.7 rating/18 share, a tenth below last year’s 11.8/18. In households, NBC topped the competition in every half-hour from 8-11 PM. Regardless of the level of popularity of the movies and TV shows nominated and winning, ratings have been surprisingly consistent with Ricky Gervais as host: 11.9 in 2010, 11.8 in 2011 and 11.7 this year. That is after the show jumped 14% in total viewers the first time Gervais hosted in 2010. This year’s winners included mostly smaller movies and lesser-known pay cable series. I’ll update the story with time-adjusted fast nationals in a couple of hours.