Disney Vs Exhibitors Over Fact That 'Beauty & Beast 3D' DVD Already Selling In Stores

EXCLUSIVE: Rival studios tell me that exhibitors are quietly furious that Disney has begun selling the Beauty And The Beast 3D Blu-Ray DVD at Target and Walmart and other retailers without fanfare at the same time the film goes into theaters today. (Walmart lists the release date as October 2011 of this ‘Diamond Edition’ and has already discounted it from $49.99 to $34.96.) As one rival studio exec tells me, “They think what Disney did is very underhanded by sneaking it into stores.” By contrast, last year’s Disney’s The Lion King 3D Blu-ray DVD didn’t go on sale until two weeks after the threatrical release. “Is Beauty And The Beast 3D Blu-Ray going to be the experiment that closes the windows for sure?” one rival studio exec asks me. “If so the exhibitors have truly lost a major battle.”

Disney in its defense points out that the vast majority of families don’t have 3D televisions yet so the DVD won’t affect theatrical gross. “We’ve talked to all of our partners in exhibition about this and have made no secret about the Beauty And The Beast 3D Blu-Ray DVD being available. In fact there are multiple exhibition partners that are tying promotions into the 3D Blu-ray being available, like AMC and Regal.” (more…)

This article was printed from https://deadline.com/2012/01/disney-vs-exhibitors-over-fact-that-beauty-the-beast-3d-dvd-already-selling-in-stores-214150/