China May Curb Movie Ticket Prices

Chinese officials are considering imposing limits on the price of movie tickets to make them more affordable, the the state-run Xinhua News Agency reported today. Theaters could be required to schedule more half-price screenings. Movie tickets in China can cost anywhere from the equivalent of about $3.17 to as much as $16 depending on the location. Most recent figures average prices range from $5.30 to $6.40. In the U.S. it’s about $8, according to the Wall Street Journal. Chinese prices represent a significantly larger chunk of the country’s average income relative to the United States. China’s State Administration of Radio, Film and Television, known as Sarft, estimated that 2011 box office revenue in Rose 18% to roughly 12 billion yuan, or nearly $1.9 billion, from 10.17 billion yuan in 2010.

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