PR Veterans Sue Patricola & David Lust Part Ways; Lust Joins Rogers & Cowan As VP

EXCLUSIVE: Sue Patricola and David Lust have dissolved their 13-year partnership at Patricola/Lust Public Relations. Patricola will continue at the helm of the company, which has been renamed Patricola Public Relations, while Lust has joined Roger & Cowan as VP. He brings the majority of his clients with him. The parting of ways was described as amicable and it coincided with Patricola/Lust’s lease being up. This marks Patricola’s return to running her own PR firm. She founded Patricola Public Relations in 1981. At the end of 1998, Patricola partnered with Lust who joined her from ID/PR. Before that, Lust worked for Wolf-Kasteler and Dale Olsen.

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