Paramount Unveils New Logo As Part Of 100th Anniversary Celebration

Paramount Pictures is using the occasion of its 100th anniversary next year to update its mountaintop. The studio today unveiled a new logo that will launch in front of its tentpole Tom Cruise actioner Mission: Impossible — Ghost Protocol, which opens on IMAX on Friday and everywhere else December 21. The studio’s first logo (taken from the Wasatch mountains) was created in 1916; the new one will be used throughout 2012, with the “100 Years” wording dropped beginning in 2013 and going forward. It’s designed by Devastudios, which also has done corporate logos for Lionsgate, Nickelodeon, and Focus Features. Here’s the new Paramount logo (left) and the old:

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