Deadline Hollywood Now Has Larger Readership Than Variety And The Hollywood Reporter Combined

FOR IMMEDIATE RELEASE – December 17, 2009’s Deadline/Hollywood by Nikki Finke now has a larger readership than Variety and The Hollywood Reporter combined.

November 2009 comScore ratings data released Wednesday show exceeded 1,111,000 unique visitors. That surpassed the combined number of total unique visitors on both (515,000) and (336,000) and their print editions. This has been accomplished in just under four years by Nikki Finke, General Manager and Founder and Editor-in-Chief of

“I want to be the first to congratulate Nikki on this incredible achievement,” said Jay Penske, CEO and Founder of’s parent company Media Corporation (MMC). “She is not only challenging the two existing Hollywood trade papers, she is actually beating them and their combined readership. November’s comScore numbers finally prove it. Nikki continues to embody MMC’s mission online — to provide original and conversational content on the web.”

Nikki Finke commented: “I want to thank all Deadline/Hollywood readers for their past, present, and future support.”

The November 2009 comScore ratings data:
1,111,000 Unique Visitors
2,397,000 Visits
4,000,000 Page Views
515,000 Unique Visitors
881,000 Visits
2,000,000 Page Views
336,000 Unique Visitors
429,000 Visits
1,000,000 Page Visitors

Many online content destinations and websites make exaggerated traffic claims without verifiable third-party sources. comScore remains the web’s leading analytics and traffic source. Deadline/Hollywood’s readers driving traffic are also highly engaged. Open rates for Finke’s email news alerts exceed 50%, well beyond the average. Influential Industry leaders and key decision-makers track the site many times a day. Her posts regularly receive more reader comments than all of the entertainment industry news sites combined. Deadline/Hollywood (formerly has emerged as a “must-read” for influencers and leaders in the business of entertainment and media. Finke has accomplished this single-handedly by shattering the mold of traditional news reporting and creating a new paradigm of delivered with New Media immediacy. Now will enter its next phase: editorial and geographic expansion.

About Nikki Finke & Deadline/Hollywood

Nikki Finke is a native New Yorker and Wellesley College graduate who has been reporting from Los Angeles since 1986. Her journalism career has included years as an AP foreign correspondent in Moscow and London, Newsweek correspondent in Washington D.C. and Los Angeles, and Los Angeles Times staff writer covering entertainment and features. From 1995 through 2000, she was West Coast Editor and Hollywood columnist first for the New York Observer and then for New York Magazine. She joined LA Weekly as its Deadline Hollywood columnist in 2002 and launched in 2006. Her site was purchased by (MMC) on June 23, 2009 ( Among her many reporting honors, she was selected Entertainment Journalist Of The Year in a national contest conducted by the Los Angeles Press Club, named one of “100 Leaders You Can Learn From On Twitter” in the journalists category, made New Media’s ‘Top 10 Entertainment Game Changers’ by The Huffington Post, and included among Time Magazine’s ”Time 100” finalists. She has written for The New York Times, The Washington Post, Vanity Fair, and Esquire.

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About Media Corporation (MMC)

MMC is a leading digital media company founded by Jay Penske in 2004. The company owns and operates, a global multi-media publishing platform. In addition, MMC owns a unique portfolio of lifestyle brands that provide the web’s best original content in categories including entertainment, automotive, breaking news, media, finance, health, beauty, style and sports.,,,,,, are all part of the MMC digital portfolio.

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