RATINGS RAT RACE: 'Once Upon A Time' Hits New Low, 'Amazing Race' Finale Down

ABC’s Once Upon A Time is looking a little less magical these days. Airing in the 8 PM hour, which has been impacted by viewer erosion due to holiday shopping, the fairytale drama hit a series low for a third consecutive week with its fall finale last night. It posted a 2.9/7 in adults 18-49, down 9% from last week. Proving once again that movies — original or theatrical — don’t do well on broadcast TV, ABC’s rebroadcast of Charlie And The Chocolate Factory posted a soft 1.3/3 from 9-11 PM. (more…)