NBC Hands Out Full-Season Order To 'Grimm', Gives It Thursday 10 PM Tryout

Following a 2-script pickup last week, NBC has given new drama series Grimm a full-season pickup with a Back 9 order. The move comes after the rookie posted a 1.6 adult 18-49 rating this past Friday, even with the previous week to stop the show’s post-premiere slide. Additionally, NBC, which opted to keep Grimm in its original low-trafficked Friday 9 PM slot on the recently released midseason schedule, is giving the fairytale procedural a tryout in the Thursday 10 PM slot. A new Grimm episode will air on Thursday Dec. 8, followed by another original in the series’ regular Friday 9 PM berth the following night. “This series is turning the traditional procedural drama on its head and is attracting a loyal following for us on Friday nights,” NBC chairman Bob Greenblatt said. “We love where it’s going creatively and we’re excited to deliver more episodes to our audience.” Grimm exceeded expectations with its debut, which posted a 2.1 demo rating on Friday airing against Game 7 of the World Series. Season-to-date, it has averaged a 2.3/7 in adults 18-49 and 6.9 million viewers overall in “most current” averages and has improved NBC’s Friday 9 PM time period by 50% in adults 18-49 vs. last year in “live+same day.” Grimm also has proven a big DVR draw, growing 47% in 18-49 in Live+7, more than any new drama this fall. It has become the only freshman NBC drama to get a full-season order, joining comedies Up All Night and Whitney. (more…)

This article was printed from https://deadline.com/2011/11/nbc-gives-full-season-order-to-grimm-gives-it-thursday-10-pm-tryout-197447/