Fox To Sneak 'We Bought A Zoo' Four Weeks Early On Thanksgiving Weekend

Obviously 20th Century Fox must be excited about Cameron Crowe’s We Bought A Zoo because the studio has just decided to sneak it four weeks ahead of the film’s December 23rd bow. The nationwide sneaks of the holiday picture will take place on Saturday, November 26th during Thanksgiving Weekend, one of the busiest moviegoing times of the year as well as Christmas when there’s a lot of releases all at once. In a statement, Oren Aviv and Tony Sella, the studio’s marketing mavens, said:  “Once in a while, we’re lucky enough to have a picture to which audiences of all kinds and all ages respond so strongly, that it demands a big and unexpected event.  We Bought A Zoo is that kind of picture – and Thanksgiving is a great time to share it via this special very early preview.” The idea is to generate very early word of mouth, so necessary in these times of slumping box office. The studio claims test screenings of the film in both major cities and the heartland have produced “exceptional responses across wide-ranging demographics so the Studio is using one family holiday to prime the release for the next holiday”. (more…)

This article was printed from https://deadline.com/2011/11/fox-to-sneak-we-bought-a-zoo-195828/