'The Firm's Scheduling On NBC: High-Water Mark For Acquired Broadcast Series

Broadcast networks’ infatuation with lower-license-fee internationally produced drama series, which began during the run-up to the 2007 writers strike, is entering a major new phase with NBC’s midseason scheduling of the Entertainment One-produced 22-episode drama The Firm, based on John Grisham’s novel and the Tom Cruise-starring movie. Back in 2007, two of the acquired series stockpiled by the U.S. networks as strike contingency, Flashpoint by CBS and Crusoe by NBC, aired in-season on Fridays and Saturdays, and Flashpoint even got a brief turn in the Thursday 10 PM slot when the broadcast nets ran out of originals at the height of the labor dispute. But since then, NBC, ABC, CBS and Fox have largely limited lower-license-fee drama series acquisitions to summer runs. (Fox’s attempt to extend the run of such a series, The Good Guys, into the regular season backfired.) Then in April, NBC picked up The Firm based on a spec script by Lucas Reiter. Two weeks later, at NBC’s upfront presentation, the network announced The Firm as a midseason replacement to air on Sundays. And today, the straight-to-series drama was upgraded to the Thursday 10 PM slot, which for years had been considered NBC’s top drama slot, home of such iconic series as Hill Street Blues, LA Law and ER. (more…)

This article was printed from https://deadline.com/2011/11/the-firm-scheduling-on-nbc-new-high-water-mark-for-acquired-broadcast-series-195187/