Changes At ABC Sales & NBC Marketing


Broadcasting & Cable today says longtime ABC sales and marketing president Mike Shaw is leaving and that Disney is considering creating a new position for ad sales across all its properties.

The NBC Agency announced today a consolidation of its West Coast Creative Team under the leadership of Jim Vescera, EVP & Creative Director of NBC Entertainment. The reorganization combines the on-air promotion and off-air advertising/digital teams into one creative group, and includes the promotion of Dave Doré to a new role as SVP & Creative Director, NBC Entertainment Marketing. The Agency also announced the promotion of Lorenzo de Guttadauro to SVP of Brand Creative, NBC Entertainment.

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