RATINGS RAT RACE: NFL Football Tops The Night, 'Once Upon A Time' & 'Simpsons' Tied

The veteran and the rookie led the entertainment pack last night as Fox’s The Simpsons, the longest-running primetime scripted series on air, tied newcomer Once Upon A Time as the highest-rated non-sports program with a 3.7/9 in adults 18-49. For ABC’s Once Upon A Time, this is a modest 5% dip from last week; The Simpsons too was down slightly from last week’s Treehouse of Horror (8%). But The Simpsons had a 10 times bigger lead-in from the NFL game overrun vs. a Once Upon A Time repeat (1.1/3) for the ABC fairytale series, which also hit a series high in adults 18-34. Once Upon A Time‘s lead-out, veteran dramedy Desperate Housewives (2.8/6), was down 10% from last week, while freshman drama Pan Am continues to be stuck at a 1.8/4. The order was reversed at Fox, where the rookie was following the veteran. In its second week behind The Simpsons, new animated comedy Allen Gregory (2.1/5) was down 13% from its soft premiere to rank as the lowest-rated Fox series last night. Family Guy (3.0/7) was down 6%, followed by American Dad (2.5/6), down 7% from its last original seven weeks ago. (more…)

This article was printed from https://deadline.com/2011/11/ratings-rat-race-nfl-football-tops-the-night-once-upon-a-time-simpsons-tied-191926/