Google Eyes Potential Strategy To Deliver Cable TV Services To Consumers

Google is working on a strategy to offer paid cable TV services to consumers, the Wall Street Journal reports, as part of a previously announced project to build a super-high-speed fiber optic service in metropolitan Kansas City. The strategy would involve combinging Internet, video and phone services similar to cable and telecom companies, and Google has had exploratory talks with Disney, Time Warner and Discovery Communications about delivering TV channels over the video service. In September, Google hired former cable TV executive Jeremy Stern, who is leading those discussions. Google’s actions could accelerate the competition for a share of the more than $150 billion per year that traditional TV in the U.S. receives from advertisers and consumers paying monthly fees. Already the biggest seller of Web ads, Google wants some of those TV dollars. (more…)

This article was printed from https://deadline.com/2011/11/google-eyes-potential-strategy-to-deliver-cable-tv-services-to-consumers-191026/