What happens if you take a new series that is blazing-hot in its first three airings and put it on ice for four weeks? That’s a sure way to sap momentum, and that’s exactly what happened to Fox’s comedy New Girl. The network’s entire Tuesday lineup returned low last night after a four-week hiatus, only half of which was for baseball coverage — for the past two weeks, Fox held New Girl and Glee on the bench to accommodate Simon Cowell’s The X Factor. New Girl (3.5/9) and Glee (2.9/8) were both down 19% from their most recent originals on October 4. Raising Hope (2.5/6) was down 14%. This is the first time since its premiere that New Girl didn’t win Tuesday night in 18-49. Fox insiders expect the series to recover within a couple of weeks. Still, after all the marketing muscle the network put into New Girl‘s launch, to take it off the air for four weeks after only three weeks was risky.
With New Girl trying to make up lost ground, CBS veteran NCIS (3.9/11, down a tenth from last week; 19.4 million viewers) topped the night in 18-49 and total viewers. NCIS: LA (3.4/9, 15.6 million) and Unforgettable (2.3/6, 11.3 million) were both down 8%. CBS (3.2/9, 15.4 million) won the night (and every hour of primetime) in 18-49 and total viewers. (more…)