Pamela Levine Joins HBO As Head Of Marketing

HBO is expected to make the announcement shortly. Pam Levine, a 16-year veteran of 20th Century Fox, was longtime co-president of marketing at Fox Filmed Entertainment before stepping down in December. At HBO, she will replace Courteney Monroe, who exited last month. This is the second major hire of a feature executive at HBO following the August appointment of Michael Ellenberg as head of drama. UPDATE: Here is HBO’s release:

Pamela Levine will join HBO as Executive Vice President of Marketing announced Eric Kessler, Co-President, HBO, to whom she will report. Levine will be responsible for overseeing advertising campaigns for all programming, providing strategic marketing direction for HBO and Cinemax as well as guiding digital platforms and retail marketing efforts for the company.  She will start in her new position on November 15 working out of HBO’s headquarters based in New York. “We use event marketing strategies often employed in the theatrical arena to launch most of our series so Pam’s background makes her an ideal choice for this position,” said Kessler. (more…)

This article was printed from https://deadline.com/2011/10/pam-levine-named-head-of-marketing-for-hbo-189150/